Son of Ian Richardson, a midland Champion of Champions winner, English Amateur quarter finalist and scratch handicapper, golf was always going to be in my blood. I had my first set of clubs at two years old and soon found my way onto the course.

I've always been a keen reader and from a very young age, I started reading golf instructional books. I built up an impressive library and was always on the look out for a new golf book...

I started playing regular club golf by age 9, whilst also playing lots of football and cricket, both to a reasonable standard. My sporting talents began to develop, I had my first hole in one at age 12 and I'd started playing county cricket as well as playing a better standard of football. As I was about to turn 16, I knew I couldn't achieve my potential whilst continuously spreading my self so thin between the three sports, I had to choose one to focus on.

 

It was always going to be golf.

Throughout this period, the technical side of the game absolutely fascinated me. I loved hitting huge hooks and fades, making the ball behave in different ways. I was always desperately keen to help others with their game, relishing any opportunity to share my knowledge or quote my favourite book, the quite brilliant 'Jack Nicklaus, Golf My Way'. I would adore watching the likes of Seve and Nick Faldo, in fact watching Sir Nick win the Masters in 1996 is one of my earliest golfing memories. I fell in love with Augusta National and how everything was just perfectly green.

I represented Worcestershire at various age groups, played for Redditch Golf Club Scratch Team, won several big scratch events at Redditch and started to do well in bigger Amateur events. I often had the honour of having my Father caddy for me, a brilliant experience. 

Even after achieving some playing success, my love for the game still lay in the technicalities of the golf swing, the ballistics of ball flight and seeing improvement. I knew I wanted a career in helping others with their golf. So after finishing my A levels in Maths, Chemistry, Physics and Biology, I secured a job at Redditch Golf Club working for David Down. I'd represented every team at Redditch Golf Club I possibly could as a player, had my name on several of the honours boards and my Father was a multiple time club champion. Redditch was a second home to me and ran through my blood, I coudn't have been happier to have been able to start my career in golf at Redditch.

I started my PGA qualification degree and managed to pass every exam 1st time with at least a merit in every module. A highlight was passing my playing ability test, shooting 2 under par for the 36 holes under a lot of pressure, again with my Dad on the bag.

After my graduation from the PGA qualification degree, I quickly started to build up a large clientele base and an increasingly busy teaching diary. I've since embraced technology wherever possible in my coaching. I use video analysis in every lesson as well as a launch monitor for shot data. I like to keep up to date with latest equipment technology and swing theories. I enjoy exchanging ideas about the game with like minded pro's through various coaching forums and twitter. I'm forever learning!

The biggest pleasure I get from the game is seeing somebody 'get it', learn a new shot or continually improve. It's a great feeling when a client texts me saying how well they've played or how they've won another competition. It's awesome being part of that success.

These days being so busy coaching, I don't get the opportunity to play as much golf as I'd like, though I still love to play and practise when I can.

A couple of years ago, I developed another personal passion, music, by learning the double bass. I now play in a very busy band, The Uproars, which keeps me very busy when I'm not at work helping people with their golf.

I love the opportunity to help and work with new people, please get in touch and lets start our journey of success.

 

 

Alex Richardson Golf

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